At The Beginning Of Everything
World's largest consulting firm Deloitte has released the global campaign ‘Make Your Impact’ via Deloitte Digital.
Deloitte invited Onesal to design and animate the brand film for the campaign. Our task was to illustrate new technologies and their impact in the world in an optimistic, inviting way, showing how decisions we make today, make tomorrow.
Starting with a green dot, we did an abstract exploration of the evolution of the dot from different perspectives.
Transforming, expanding, and creating new meaning, yet always returning the circular green dot to start over.
Agency: Deloitte Digital
Production, art direction, design, and animation: Onesal
Spikes Asia 2019 - Design - Gold Award Winner
AdStars 2019 - Film - Finalist
AdStars 2019 - Design - Finalist
Siggraph Asia 2019 - Official Selection
Stuttgart International Festival of Animated Film - Official Selection
An exploration of tactile textures In nature by ONESAL
What does ASMR stand for?
Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin.
Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.
The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.
DeloitteAt The Beginning of Everything
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