University of Melbourne
The University of Melbourne has launched an integrated brand campaign showcasing its distinctive curriculum, the Melbourne Model.
The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design, and animation of the spearhead brand film as well as the key visuals for the campaign.
Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures.
Client: The University of Melbourne
Agency: McCann Melbourne
Production, art direction, design, and animation: Onesal
Adfest 2018 - Design Lotus - Silver Award Winner
Adfest 2018 - Film Craft Lotus - Bronze Award Winner
Cannes Lions 2018 - Design Lion (Data Visualization) - Finalist
Cannes Lions 2018 - Design Lion (Social Engagement) - Finalist
Case Awards 2018 - Multimedia Campaigns 2018 - Gold Award
AdStars 2018 - Film Craft - Art Direction/Production Design - Crystal Award Winner
AdStars 2018 - Film Craft - Animation - Crystal Award Winner
Spikes Asia 2018 - Digital Craft - Silver Award Winner
Spikes Asia 2018 - Design - Bronze Award Winner
An exploration of tactile textures In nature by ONESAL
What does ASMR stand for?
Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin.
Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.
The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.
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