Uniqlo

Ultra Light Down

                            

We made this commercial for Uniqlo under the concept "Surprisingly light, warm and compact".

Client: Uniqlo
Creative Direction: Qml co.,ltd
Art direction, design and animation: Onesal

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL


What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.



07
08
09
010
011
013
012
014
015
016
017


Design Process

 

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL


What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.

01
02
03
05
04
06



More Work

AmazonAdvertising Campaign

Visual ASMREditorial

DeloitteAt The Beginning of Everything

BBC TwoFestive Ident

DellSeeing More

Pause FestSignificant Otherness

UniqloUltra Light Down

RimowaSocial Films

Nicolai BergmannFuture Flowers

CitizenAttesa

University of MelbourneInfinite Futures

KoseDecorte

Sony BraviaSensorial Gateway

WRCPromotion

Orbis USocial Film

Tour De FrancePromotion

Discovery ChannelLiving Interface

HanafubukiPromotion

Rugby Top LeaguePromotion

Korean Drama TVBroadcast Design