Uniqlo

Ultra Light Down

We made this commercial for Uniqlo under the concept "Surprisingly light, warm and compact".

Client: Uniqlo
Creative Direction: Qml co.,ltd
Art direction, design and animation: Onesal

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL

What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.

Design Process

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL

What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.