Dell

Seeing More

                            

Onesal collaborated with Elastic in the creation of a series of films for Dell based on exploratory CG simulations to promote the release of their new Dell XPS 13 high-end laptop.

Working closely with Director Paul Mitchell, we developed a campaign that illustrates human reactions to content focusing on the human iris, making use of different elements and materials such as hair, sand, and vegetation.

Onesal was in charge of doing the research and development and CG through production under the direction of Elastic.

Client: Dell
Agency: Y&R
Production Company: Elastic
Director: Paul Mitchell (Elastic)
CG: Onesal

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL


What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.



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