Citizen

Attesa

CITIZEN has two universes: one is inside a clock that was created by humans, a micro-universe with perfect beauty. The other is the real universe, a symbol of human challenge, and innovation.

The story that connects these two worlds together is proof that CITIZEN technology is looking into the universe.

Client: Citizen
Director: Tajima Tao
Agency: Nion
Production, art direction, design, and animation: Onesal

Official Video: https://www.youtube.com/watch?v=IL7YFpLv7SQ 
Product Site: https://citizen.jp/attesa/special/index.html  

Visual ASMR

Editorial

                                                                    

An exploration of tactile textures In nature by ONESAL

What does ASMR stand for?

Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin. 

Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.

The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.