Amazon Holidays

Campaign

                            

Amazon Japan approached Onesal Studio to illustrate together the world of the distribution station. In this collaboration, we took an abstract approach of the conveyor belt showing box characters and products living together in an ultra-detailed fun micro world.

The campaign consisted of key visuals, web assets, social pieces, and five TV and social films that went live throughout November and December of 2020 in Japan, and with one of the films being released during the end of the year NHK Kōhaku Uta Gassen (NHK紅白歌合戦), the most-watched event of the year in Japan. 

 This is the beginning of an ongoing series into 2021. 

 Client: Amazon Japan
Direction: Onesal
Production: Onesal


Awards:

Adfest 2021 - Film Craft - Animation (In-Camera or Digital) - Silver Award Winner
Adfest 2021 - Digital Craft - Digital Illustration - Bronze Award Winner
Adfest 2021 - Digital Craft - Music/Sound Design - Bronze Award Winner

 

Black Friday & Cyber Monday 

For the Cyber Monday and Black Friday sale, we decided to recreate the conveyor using fresh, clean colors to represent technology. 

                

beggining_new
3
BF_city
3
0000new

Gifting and Points 

The gifting and points sale consists of sending gifts to friends and family and also get lots of points while doing it. For this sale, we used a very clean palette with details in gold representing the points. 

                

1
stuckboxes
GF_city
gp_nw
5

New Year Sale 

For the new year sale we took a more festive approach using colors representing the new year in Japan. In this film we see a group of boxes waking up and doing a pilgrimage that ends up with them together seeing the sunrise of the new year. 

               

002
4
NY_city
5
123_new

New Year 

The final two films of the 2020 series take a more character-driven approach where we see the boxes singing as they interact. This is a two-film series, one to be broadcasted right before the new year and the other right after the new year. 

                

Key Visuals 

Amazon_BFCM_KV
Amazon_GP_KV
Amazon_NYS_KV
Amazon_Xmas_KV

More Work

Visual ASMREditorial

AmazonAdvertising Campaign

DeloitteAt The Beginning of Everything

DellSeeing More

BoseBose Lando

BBC TwoFestive Ident

Pause FestSignificant Otherness

UniqloUltra Light Down

RimowaSocial Films

Nicolai BergmannFuture Flowers

CitizenAttesa

University of MelbourneInfinite Futures

KoseDecorte

Sony BraviaSensorial Gateway

WRCPromotion

Orbis USocial Film

Tour De FrancePromotion

Discovery ChannelLiving Interface

Rugby Top LeaguePromotion

HanafubukiPromotion

Korean Drama TVBroadcast Design