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The Melbourne Model

The Melbourne Model – Prepare for every future

The University of Melbourne has launched an integrated brand campaign via McCann Melbourne, showcasing its distinctive curriculum, the Melbourne Model.

The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visuals for the campaign.

Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures.

Client: The University of Melbourne
Agency: McCann Melbourne
Production, art direction and animation: Onesal