Sony Bravia is one of the most well-known brands of TVs in the world and we were invited to help them craft their "Sensorial Gateway" 2020 TV design campaign for their most exclusive series as well as their OP video shown in the TVs.
Working closely with Tangram in Tokyo, we crafted several design proposals, did R&D and animation of alluring architectural spaces where their A9S, X95H, X90H, A8H, and A1 models live.
Client: Sony Bravia
Production, art direction, design, and animation: Onesal
An exploration of tactile textures In nature by ONESAL
What does ASMR stand for?
Visual ASMR, or Visual Autonomous Sensory Meridian Response. ASMR is the subjective experience of euphoria characterized by a combination of positive feelings and a distinct static-like tingling sensation on the skin.
Natural sculpture formations set in seemingly impossible earth-like landscapes covered by living elements of surreal colors, each film travel through each almost at a micro level, witnessing its evolution. All takes place in four other-worldly landscapes we set up to examine up close the interaction, movements and evolution of the elements with their surroundings. Each of the shorts are inspired by elements in nature, architecture and timelapse photography.
The body of work delves into textural, tactile elements morphing and interacting with each other in surreal environments. The work set off to blur the boundaries between nature and design, simplicity and complexity, in an abstract uncompromised way.
DeloitteAt The Beginning of Everything
BBC TwoFestive Ident
Pause FestSignificant Otherness
UniqloUltra Light Down
Nicolai BergmannFuture Flowers
University of MelbourneInfinite Futures
Sony BraviaSensorial Gateway
University of AdelaideRebranding
Orbis USocial Film
Tour De FrancePromotion
Discovery ChannelLiving Interface
Rugby Top LeaguePromotion
Korean Drama TVBroadcast Design