The Melbourne Model

The Melbourne Model – Infinite Futures

The University of Melbourne has launched an integrated brand campaign showcasing its distinctive curriculum, the Melbourne Model.

The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future. Onesal was in charge of the production, design and animation of the spearhead brand film as well as the key visuals for the campaign.

Based on actual ongoing research projects of the University, we crafted 16 abstract fantastic landscapes illustrating the many possible futures.

Client: The University of Melbourne
Agency: McCann Melbourne
Production, art direction, design and animation: Onesal


Adfest 2018 - Design Lotus - Silver Award Winner
Adfest 2018 - Film Craft Lotus - Bronze Award Winner
Cannes Lions 2018 - Design Lion (Data Visualization) - Finalist
Cannes Lions 2018 - Design Lion (Social Engagement) - Finalist
Case Awards 2018 - Multimedia Campaigns 2018 - Gold Award
AdStars 2018 - Film Craft - Art Direction/Production Design - Crystal Award Winner
AdStars 2018 - Film Craft - Animation - Crystal Award Winner
Spikes Asia 2018 - Digital Craft - Silver Award Winner
Spikes Asia 2018 - Design - Bronze Award Winner