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Dell Seeing More

Onesal collaborated with Elastic in the creation of a series of films for Dell based on exploratory CG simulations to promote the release of their new Dell XPS 13 high-end laptop.
Working closely with Director Paul Mitchell, we developed a campaign that illustrates human reactions to content focusing on the human iris, making use of different elements and materials such as hair, sand, and vegetation.
Onesal was in charge of doing the research and development and CG through production under the direction of Elastic.

Client: Dell
Agency: Y&R
Production Company: Elastic http://elastic.tv
Director: Paul Mitchell (Elastic)
CG: Onesal